Torbay is one of Britain’s top 10 visitor destinations, attracting more than 4.5 million visitors a year who, between them, spend over £435 million annually.*
The area has been a leading destination since the 19th century when it began to attract well-to-do Victorian visitors. However, in recent years, while the number of daily visitors to the Bay has increased the number of staying visitors has declined.
* Torbay Economic Strategy – Torbay Council
Torbay’s Local Plan, adopted in 2015, recognises Paignton’s seafront and the site of the Lighthouse as one of its ‘Core Tourism Investment Areas’. These areas are the main focus for investment in tourism in the Bay. The plan supports the improvement and creation of new, high-quality tourism and leisure attractions, facilities and accommodation in sustainable locations such as the Esplanade.
The site is accessible from Esplanade Road via a private road to the North and via Garfield Road to the South as part of a one-way system which feeds back into Esplanade Road.
Destination Management Plan
Torbay’s Destination Management Plan 2017-2021 focuses on developing a successful visitor economy through a collaborative effort of different stakeholders, reducing duplication and maximising local investment ensuring the whole destination and its tourism businesses are supported and developed.
The plan sets out a number of aims and ambitions, including:
- Attracting new visitors from Britain and abroad
- Attracting new investment into Torbay
- Improving the quality of the accommodation on offer
- Improving hotel occupancy throughout the year